Loyalty

Loyalty is a feature that can be enabled on any site. Users will be rewarded points for their purchases as well as completing various actions around the site such as leaving reviews for products they have purchased. There are 3 types of Loyalty Programmes:

Multi-Tiered: Customers are rewarded with more account benefits as their points total increases
Redeemable: Customers can convert their points for set amounts of Account Credit
Hybrid: A combination of the above where two types of points are tracked, total points for tier benefits, and spendable points for Account credit redemptions

Ways of earning points

There are two ways for customers to earn points:

purchasing products
various interaction on the site: reviews, profile completion, account creation, and social media interactions (NOT available yet)

Loyalty Account Dashboard Example

The Loyalty account dashboard query is part of the customer query. It contains information about the customer’s points, about their points history, and about the loyalty programme. All of these queries are available only if the LOYALTY feature flag is enabled. The flag is enabled automatically when a programme is set to enabled in the Loyalty UI.

query LoyaltyAccountDashboard {
    customer {
        loyaltyAccountDashboard {
            summary {
                optIn   # Customer opt in status in the loyalty programme
                tierOrder
                totalPoints
                nonSettledPoints
                spendablePoints
                pointsToNextTier
                socialMediaInteractionTypesUsage {      # NOT Available yet - This object is populated only if there are social media interactions setup for the loyalty programme
                    interactionType     # ENUM InteractionAwardType
                    usage
                }

            }
            pointsBreakdown {
                nonSettledPoints
                pointsPendingInfo {
                    product {
                        title
                        images {
                            thumbnail
                        }
                    }
                    pointsPending
                    earnDate
                    quantity
                }
                pointsHistory {
                    interactionType     # ENUM LoyaltyHistoryInteractionType can be ORDER or MISC
                    orderNumber
                    miscSubtype     # ENUM LoyaltyMiscInteractionType
                    earnDate
                    earnedPoints
                }
            }
            loyaltyInteractionAwards {  # NOT Available yet
                type    # ENUM InteractionAwardType
                earnablePoints
                socialMediaLink     # This is only populated for social media interactions
            }
            defaultTierPromotionTax     # Points that are automatically deducted when a customer moves from base tier to the 2nd tier
            redemptionRates(currency: GBP) {
                credit {        # Credit obtained when redeeming this redemption rate
                    currency
                    amount
                    displayValue
                }
                pointsRequired      # Points required to redeem this redemption rate
                redemptionRateId
            }
            tiers {
                name
                order       # Tier order or level starting from 1 (base tier)
                threshold   # Number of points needed for reaching the tier
            }
        }
    }
}

enum LoyaltyHistoryInteractionType {
    ORDER
    MISC
}

 # All social media interactions are NOT available yet
enum InteractionAwardType {
    REVIEW
    ACCOUNT_CREATION
    PROFILE_COMPLETION
    FACEBOOK
    INSTAGRAM
    TIKTOK
    YOUTUBE
    TWITTER
    LINKEDIN
}

 # All social media interactions are NOT available yet
enum LoyaltyMiscInteractionType @if(feature: LOYALTY) {
    REVIEW
    ACCOUNT_CREATION
    PROFILE_COMPLETION
    FACEBOOK
    INSTAGRAM
    TIKTOK
    YOUTUBE
    TWITTER
    LINKEDIN
    OTHER

}

The defaultTierPromotionTax is a nullable integer that if provided in the loyaltyAccountDashboard it means that an auto-redemption of the customer points will occur when they move from the base tier to the 2nd tier. This feature has been introduced so that the customer isn’t eligible to see the loyaltyAccountDashboard until they are in tier order 2. This feature is only available for the Hybrid programmes.

A Redeemable Programme has the tiers object null. A Multi-Tiered Programme has the redemptionRates object null. A Hybrid Programme has both redemptionRates and tiers objects populated.

Loyalty Opt In Mutation

A Loyalty Programme can have 3 types of opt ins: AUTO, SOFT, HARD. An AUTO opt in means that the customer is auto opted-in in the loyalty programme as soon as they create an account. A SOFT opt in means that customer has to manually opt-in in the loyalty programme otherwise they cannot access their points and rewards. However, all the points transactions are still registered behind the scenes and when they decide to opt in all of their points will be available to them. A HARD opt in means that customer has to manually opt-in in the loyalty programme and none of their points are registered.

The mutation is available only if the LOYALTY_OPT_IN feature flag is enabled. The flag is enabled automatically when a programme is enabled and has a SOFT or HARD opt in type.

An example of the mutation to opt in a customer into the Loyalty Programme.

mutation UpdateLoyaltyOptIn {
  updateLoyaltyOptIn(newValue: True) {
    error
    fieldErrors
    customer
  }
}

Loyalty Redeem Points Mutation

To redeem points into credit the following mutation should be called with the correct redemptionId. The redemptionId can be retrieved from the redemptionRates object from loyaltyAccountDashboard.

mutation RedeemPoints {
    redeemPoints(redemptionId: 1)
}

enum RedemptionRateSubmissionStatus {
    "Success, Points were redeemed."
    SUCCESS

    "Insufficient balance or invalid request"
    INSUFFICIENT_FUNDS_OR_BAD_REQUEST

    "Redemption rate was not found"
    REDEMPTION_RATE_NOT_FOUND

    "Failed to redeem the points"
    ERROR_REDEEMING
}

If the loyalty programme contains social media interactions, then a set of social media icons should be presented to the customer. Each icon should redirect the customer to the socialMediaLink provided in the loyaltyInteractionAwards from the loyaltyAccountDashboard. After the customer clicks on the interaction the following mutation should be called with the corresponding InteractionAwardType.

mutation CustomerInteractionSocialMediaLink {
    customerInteractionSocialMediaLink(interactionType: FACEBOOK)
}

The socialMediaInteractionTypesUsage object from the loyaltyAccountDashboard.summary object can be used to determine which social media interaction awards has the customer interacted with by checking the usage boolean.

Loyalty Points on Product & Basket Pages

Loyalty points can be displayed on the product page and is calculated from the product’s list price. The query is part of the productVariant object.

query ProductPage {
    product(sku: 10530421, strict: false) {
        defaultVariant(options: { currency: GBP, shippingDestination: GB }) {
             earnableLoyaltyPoints(settings: { currency: GBP, shippingDestination: GB })
        }
    }
}

The basket page can also display the total number of loyalty points currently in the basket.

query ViewBasket {
  basket(
    id: "2298e807-50ee-4120-abfa-3c0f0ef78fca:1611587680727",
    settings: {
      currency:GBP
      shippingDestination: GB
    }
    acknowledgeMerge: true
  ) {
         earnableLoyaltyPoints
 }
}